2 builders who never spoke to each other

Automate a slice of one job title

Read the org chart of a company you know, pick a single role, work out the specific task that person is measured on, and take that task off them. The buyer already pays for comparable help, which is why this beats trying to open a market segment nobody is serving yet.

The method

1. 01

   Pick one role, work out the specific job that person is measured on, and automate a slice of it instead of inventing something new.

2. 02

   Read the org chart where you already work: each job title on it is the entry point to a sizeable business market you can sell software to.

3. 03

   If you have a job, start by building something that removes work from your manager's week, because the manager controls the budget; freelancers should substitute the client.

4. 04

   Aim your product at helping an intermediate turn professional, and build it from the specific skill gap holding that group back.

What it returned

• Worked example: an affiliate manager whose hardest task is finding new partners.

• Marcus, a freelance videographer, saw peers who knew gear and technique but couldn't close sales, and sold them mentoring and workshops in business skills.

Sources

• How to create a micro-SaaSChris Frantz · chrisfrantz.com · 2020-05-22
• What would you do differently?Justin Jackson · justinjackson.ca · Second, I wouldn't target beginners · undated
• Why most product ideas aren't that goodJustin Jackson · justinjackson.ca · Where should you start? · undated