a single source, nothing corroborates it
Show how your numbers are produced
When the product is data, the method is the product, so publish how it is counted and which recognised bodies you modelled the labels on. Rand Fishkin documented SparkToro's rules, including one vote per sharer so a single heavy sharer cannot skew a result, which lets a buyer judge the output instead of taking it on trust.
The method
- 01
If your product is data, publish exactly how the numbers are produced and which recognised bodies your method follows, so buyers can judge whether to trust it.
What it returned
SparkToro documented its counting method, including one vote per sharer so a heavy sharer cannot skew a result, and modelled its bias and factual-reporting labels on four outside bodies: Pew Research, AllSides, Media Bias/Fact Check, and Ad Fontes Media.
Sources
- Analyze Your Audience's Political & Media Behavior in SparkToroRand Fishkin · sparktoro.com · How Is This Data Calculated? · 2020-10-30
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in positioning
- Do the boring market homework yourself7 unconnected · contested
- Build for a market you already belong to6 unconnected
- Aim everything at the segment you already win6 unconnected
- Narrow the category until you are its only occupant6 unconnected
- Pick the fight the incumbent cannot win6 unconnected
- Pick the market nobody is excited about6 unconnected