a single source, nothing corroborates it
Read the traffic against payment, not volume
Visitors with no paying customer at all are a signal to stop rather than a reason to find more visitors. The reverse also holds: where the problem you solve is universal enough, a few thousand visits a month can sustain the business, so the ratio matters more than the count.
The method
- 01
A product that helps other businesses find customers can carry itself on modest traffic, because every business has that problem.
- 02
Treat traffic with no paying customer at all as the signal to stop, not as a sign you need more traffic.
What it returned
- 3,000
Around 3,000 unique visitors a month was enough to sustain it.
- 1
1.8k unique visitors and 65 extension installs produced zero paying customers, and the product was shut after a couple of months.
Sources
- From 0 to €4k MRR and an unexpected exit.Luca Restagno · solopreneurtofreedom.com · 📣 Marketing · 2023-10-29
- I did sunset an AI product and launched a new one.Luca Restagno · solopreneurtofreedom.com · The new “brilliant” idea. · 2023-08-05
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in other
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- Go deeper on whatever brought the first customers5 unconnected
- Pick a few channels and skip the rest on purpose5 unconnected · contested