a single source, nothing corroborates it

Make the survey easy to say yes to

Response rates move on the framing rather than the questions: state how long it takes, attach a small reward or a charity donation, and hang the request off a moment the reader is already in, such as a confirmation or a delivery notice. One operator measured a voucher lifting responses with no drop in answer quality.

The method

1. 01

   Promise a charity donation for every survey response to raise the completion rate, and then actually make the donations.

2. 02

   State the exact time a survey will take inside the request itself, which removes the objection that answering will eat their afternoon.

3. 03

   Attach a voucher to the survey request when responses are thin.

4. 04

   Hang your survey off a moment when the buyer is already doing something: the purchase confirmation, the delivery notice, the first win.

What it returned

• 7

  Katelyn Bourgoin cites a 7 percent lift in response rate from incentivising with vouchers, with no drop in the quality of the answers.

• Bourgoin frames this as reciprocity: the benefit to the respondent is indirect but it still lifts response rates.

• Amazon tucks a feedback request into the email telling customers their order has arrived, which Katelyn Bourgoin picks out as riding a moment the buyer already opened.

Sources

• Hindsight Bias - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Launches Analyze your wins AND losses · undated
• Surveys - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · ​ Time your survey carefully · undated