a single source, nothing corroborates it

Prove new creative on retargeting first

Retargeting audiences have the higher volume, so a new piece of creative reaches a verdict there faster and cheaper than in prospecting, and only the winners get promoted outward. Keep early production cheap and run many plain variants to find what the audience responds to before spending on anything polished. The comparison, not the production value, is what teaches you.

The method

1. 01

   Prove new creative in retargeting first, where the volume is higher, then take whatever works into prospecting.

2. 02

   Keep early ad production cheap and run many plain variants to find the copy the audience responds to, then spend on a polished campaign once you know the answer.

Sources

• B2B SaaS Marketing - Getting started with paid acquisitionChris Frantz · chrisfrantz.com · Instagram – don’t overlook this opportunity · 2020-04-23