2 builders who never spoke to each other

Drip your best old posts to whoever just joined

Someone who subscribes today has never seen the work that earned their subscription, and a broadcast can never reach them. An automated run of your strongest pieces fixes that, confined to your usual publishing days so newcomers learn the real rhythm, with the finished cohort moved onto the regular list.

The method

1. 01

   Put your best existing posts into an automated onboarding sequence, because anything you send as a one-off broadcast is invisible to everyone who subscribes the next day

2. 02

   Put your back catalogue on an automatic drip to new subscribers, so a person who joins today meets your strongest pieces instead of whatever you last remembered to send.

3. 03

   Restrict the automated sequence to the days you normally publish so new subscribers learn your real cadence from the start

4. 04

   Move subscribers who finish onboarding into a separate group and send your regular broadcasts only to that group, so nobody gets two emails in a day

What it returned

• Suggested default is three to five emails over the first fortnight, sending immediately, on day three and day five, then tapering

• Kurt puts the result at up to ten fitting leads arriving daily, alongside continued sales to current clients, with him barely involved.

Sources

• Marketing Automation: Sell While You Sleep - Double Your FreelancingKurt Elster · doubleyourfreelancing.com · Marketing Automation: Sell While You Sleep · 2015-08-20
• Email marketing systems for professional bloggersNathan Barry · nathanbarry.com · 3. Automate your on-boarding sequence · 2015-04-16