2 builders who never spoke to each other

Sponsor the newsletter your readers already open

People who subscribe to an email publication have proved they read email, which is why one publisher put its first paid marketing money into sponsoring other newsletters rather than into ad platforms. Buy native placements on a flat fee instead of banners priced per impression or click, which return less over time, and find the targets three ways: reader-facing roundups of newsletters, email ad networks that broker the buy, and the titles your own staff already subscribe to. A single hundred dollar placement returned four hundred dollars of sales inside two days for one seller who otherwise bought no advertising at all.

The method

1. 01

   Put your first few hundred dollars of paid marketing into sponsoring another newsletter whose readers overlap with yours, because those people have already proved they read email.

2. 02

   Buy native newsletter placements on a flat fee rather than banners or anything priced per impression or per click, which return less over time.

3. 03

   Source sponsorship targets three ways: reader-facing roundup lists of newsletters published on blogs, email ad networks that broker the buy for you, and the titles your own editorial and growth staff already subscribe to.

4. 04

   Buy one small newsletter placement before building any ad machinery, because a single sponsored slot can pay back several times over inside two days.

What it returned

• $100

  One $100 newsletter promotion returned $400 of sales in the first 48 hours for Glen Allsopp, who otherwise bought no advertising at all.

• Sponsoring other newsletters was where Morning Brew directed its earliest paid marketing money.

Sources

• Generating Six-Figure Profits from $40 SEO Audits: A Detailed Guide - Detailed.comGlen Allsopp · detailed.com · Getting Customers: (Mostly) Capitalising on Years of Writing · 2022-12-17
• The Secrets Behind Morning Brew's Growth to 2.5 Million Newsletter SubscribersJenny Rothenberg · sparkloop.app · 4. Go Where the Newsletter Readers Hang Out (Other Newsletters) · undated