a single source, nothing corroborates it

Get paid to recommend other newsletters

Showing new subscribers a few other newsletters at the moment they have just said yes converts at rates nothing else reaches, and it pays per referred subscriber rather than per sale. It works at any size, it can sit in the signup flow, in the welcome sequence or as a standing weekly item, and the income belongs in what you think a subscriber is worth.

The method

1. 01

   Put paid recommendations of other newsletters into your signup flow from the first day, because every subscriber who arrives before you install it is earnings you never collect.

2. 02

   Show new subscribers up to three other newsletters immediately after they sign up, at the point where they are most willing to say yes again.

3. 03

   Insert one more email into the welcome sequence, two to seven days after signup, whose only job is to recommend a handful of other newsletters the subscriber will like.

4. 04

   Add a recommendation of another newsletter as a standing weekly item, or slot one into the links section you already run, since it earns without consuming any advertising inventory.

5. 05

   You do not need scale to earn from recommending others: the mechanism pays per referred subscriber, so a list in the hundreds qualifies alongside lists in the millions.

What it returned

• $2

  SparkLoop pays $2 to $3 per referred subscriber at the signup step. Eric Lam only added it in June, and on 7,000 subscribers the earlier start would have been worth $10,000 to $20,000. One publisher earned close to $100k in a single month this way.

• 40

  Opt-in rates on that step average 40 to 60%, worth $4 to $15 per new subscriber according to SparkLoop.

• $1

  Paid recommendations in the SparkLoop network pay between $1 and $20 per valid referred subscriber depending on the programme.

• SparkLoop reports this raises subscriber lifetime value sharply, and suggests mixing paid recommendations with straight cross-promotions when you also want reciprocal growth.

Sources

• Friday Feature: Exploding IdeasLouis Nicholls · sparkloop.app · #2 - Unlocking $thousands from new subscribers · undated
• Launch: Join the Partner Network beta and boost your newsletter revenueLouis Nicholls · sparkloop.app · 4 Use Upscribe · undated
• SparkLoop joins the ConvertKit family, focuses on paid recommendationsLouis Nicholls · sparkloop.app · undated