a single source, nothing corroborates it

Get a partner to underwrite the launch

Someone else can supply what your launch lacks: a sponsor with budget and giveaway stock, or a co-author with the expertise an ageing product needs. Nathan Barry ran a sponsored build with gift cards released in small batches through the day to keep people coming back, and a co-authored new edition beat his previous record by $10,000. Generate any partner code per buyer from your payment webhooks so it cannot leak.

The method

1. 01

   Recruit a sponsor for the build who covers the project and supplies giveaway inventory, then release the giveaway in small batches through the day so people keep coming back

2. 02

   Bring in a domain expert as co-author to update an old product, then relaunch it with your launch machinery.

3. 03

   For a partner-supplied bonus, generate a unique code per buyer off your payment processor's webhooks instead of handing out one coupon code that will leak.

What it returned

• 100

  Creative Market sponsored the challenge and supplied 100 $5 gift cards, handed out in batches of 10 to 20; the first batch of 20 was claimed within three minutes

• 7

  Partnering with Jeremy Olson to produce an iOS 7 edition of his App Design Handbook beat his previous 24-hour record by $10,000, hitting $36,297 in 24 hours and $65,000 in November book sales, with most of it split

• iBooksAuthorTemplates.com built a custom Gumroad webhook integration that emailed each customer their own code

Sources

• Join me as I create & launch a product in 24 hoursNathan Barry · nathanbarry.com · With a little help · 2014-12-01
• Self-doubt and launch statsNathan Barry · nathanbarry.com · The launch weekend · 2013-05-28
• An update on The Audience Building ChallengeNathan Barry · nathanbarry.com · Great for revenue · 2013-12-12