a single source, nothing corroborates it
Answer the private doubt before the cancellation
Customers rarely announce the worry that eventually ends the subscription, so the play is to name it in an email and settle it while they are still paying. A fit survey finds the people who have begun wondering whether the spend still pays, which is the moment to reach them.
The method
- 01
Reduce churn by naming your customers' unspoken doubts and answering them before they act, rather than waiting for the cancellation.
- 02
Watch for the customer who has started asking whether they are still getting value, and use a fit survey to identify those people before they cancel.
What it returned
Justin's example: some Stripe customers privately wonder whether they are overpaying for card processing, which Stripe could defuse with an email guaranteeing the best rate.
Sources
- Watch for mind gremlinsJustin Jackson · justinjackson.ca · Have an established product? · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected