a single source, nothing corroborates it

Pick a format that is not cheap to copy

Whatever is easy for you to produce is easy for everyone, which makes the cheapest format the hardest one to be noticed in. Release where buyers already come looking rather than to a site of your own, and only take on a book or course if you already have somewhere to sell it.

The method

1. 01

   Release into a store where buyers already come looking, instead of a site of your own, because nobody is going to type your URL unprompted and pulling strangers to your own page is the hardest part of the whole exercise.

2. 02

   Only take on a book or a course as your product if you already have somewhere to sell it, meaning a decent following or a mailing list, because the days of a cold info product selling itself are gone.

3. 03

   Remember that whatever is cheap for you to make is cheap for everyone else to make, so the easiest format to produce is the hardest one to get noticed in.

4. 04

   Do not train models, wrap an existing one in an interface aimed at a job people already pay to have done.

What it returned

• Places he lists to sell through: the Chrome Web Store, Shopify App Store, Envato, Amazon, Etsy and Udemy.

• Getting anyone to care about one more productivity book is far harder than getting them interested in a physical productivity system covering the same ground.

Sources

• ⭐️ The different kinds of humble businesses you can build – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · Full-control product vs. product for a marketplace with existing demand · 2020-07-20
• @levelsio's blogPieter Levels · levels.io · The real opportunity in AI for most people is building a front end around it · 2022-12-10