a single source, nothing corroborates it
Give curation a year, then move readers on
A curated list needs the same cadence held for a long stretch before you can judge whether it worked, because the value is in being reliable rather than in any one issue. Once your own list is the bigger of the two, retiring the curated one and pointing those readers at it consolidates two audiences into the one you own.
The method
- 01
Commit to the same cadence every week for a year before judging whether curation worked
- 02
Retire the curated list once your own is bigger and point those readers at your newsletter
Sources
- How to grow an audience through curating contentNathan Barry · nathanbarry.com · It's time to start! · 2018-12-03
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected