a single source, nothing corroborates it
Buy the placement everyone assumes B2B ignores
Most advertisers assume a business buyer only converts at a desk, which leaves the vertical story placements cheap. Build creative for that format and you get the same audience at a discount created by everyone else's assumption. The mispricing is the opportunity.
The method
- 01
Run creative built for Instagram stories, because most people assume a business buyer only converts on a desktop and that leaves the placement cheap.
Sources
- B2B SaaS Marketing - Getting started with paid acquisitionChris Frantz · chrisfrantz.com · Instagram – don’t overlook this opportunity · 2020-04-23
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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