a single source, nothing corroborates it
Deliver the magnet as video and branch on the watching
One video series on the homepage can carry the whole top of the funnel, and because watch depth is measurable the follow-up can differ for someone who finished and someone who stopped partway. Reminders belong inside the sequence, since nobody watches the day the link arrives.
The method
- 01
Put one lead magnet on the homepage as the entire top of the funnel and deliver it as a multi-part video series, one video per day.
- 02
Build reminder emails into the sequence, because people do not watch the video the day the link arrives.
- 03
Track how much of each video a subscriber actually watches and branch the follow-up emails on that behaviour.
What it returned
- 2
The prospect only watched videos 2 and 3 after reminders, and that is what produced the enquiry
- 1
He could see the prospect finished videos 1 and 2 and stopped 75% through video 3, and his emails differ by watch depth
A four-part conversion tactics video series, described as the number one way he fills the funnel
Sources
- How Content Marketing and Marketing Automation Led to a $5,000 Retainer ClientNathan Barry · nathanbarry.com · How Did This Happen? · 2013-12-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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