a single source, nothing corroborates it

Advertise the teardown of real client work

Instead of promising quality leads like everyone else, one agency does the work, publishes exactly how it was done, then pays to promote that explanation. The walkthrough is recorded in a single unedited take, which makes the expertise hard to fake, and it runs from the founder's own personal account so a named human is making the pitch rather than a company page. He reports revenue up two point seven million dollars on the previous year.

The method

1. 01

   Do the work, publish exactly how you did it, then pay to promote that explanation.

2. 02

   Record the walkthrough in a single unedited take so the expertise on display is hard to fake.

3. 03

   Replace vague promises of quality leads with a public teardown of real client work, and let that teardown be the advertisement.

4. 04

   Run the ad from the founder's own personal account instead of a company page, so a real named human is making the pitch.

What it returned

• 100

  One-take breakdown of a client campaign that built 100 links

• $2.7M

  Search Intelligence; founder Fery reports revenue up $2.7M on the prior year

• Search Intelligence's three-step strategy

• Search Intelligence runs its ads on the founder's personal account

Sources

• My new favourite agency adHarry Dry · Marketing Examples · My new favourite agency ad · undated