2 builders who never spoke to each other

Run many incentives into one list

Separate forms each offering something different collect people a generic invitation never would, while a single destination keeps the effort compounding rather than split across audiences. Standing forms plus courses you already wrote produce a daily baseline of subscribers before you do anything new.

The method

1. 01

   Run many opt-in forms each offering a different incentive, all landing on one list, instead of one generic invitation to subscribe

2. 02

   Standing opt-in forms plus already-written email courses give you a compounding daily baseline of new subscribers before you do anything new

3. 03

   Compile the best ideas across episodes into a short ebook and use it as the incentive that grows your email list.

4. 04

   Run one newsletter rather than several, because separate lists split your effort and leave a reader who wants to recommend you unable to say which one to subscribe to.

What it returned

• 25

  Existing forms and courses were adding 25-50 subscribers a day; the list of 10,747 had produced over $250,000 in product sales

• 15

  Cites Ramit Sethi's 15 life hacks as the simple version of this

• 15

  Three sites sitting at domain authority 15 do not pull what one site at domain authority 45 pulls, and the work that built three lists of 5,000 subscribers could have built a single list of 50,000.

• Separate incentives included an hour-long video course, a short productivity ebook, and a sample chapter of a book

Sources

• 🧠 Focus – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · 🧠 Focus · 2022-05-02
• The Audience Building Challenge: 10,000 subscribers in 30 daysNathan Barry · nathanbarry.com · Where are you at now? · 2013-11-01
• How I use email for marketingNathan Barry · nathanbarry.com · Multiple Incentives · 2013-06-28
• How to fix podcasting’s critical flawNathan Barry · nathanbarry.com · Books · 2018-10-22