a single source, nothing corroborates it

Let cheap ads pick the creative before you publish

Run the test in front of the launch rather than judging the asset afterwards. One creator trials around fifty low budget campaigns on thumbnails for episodes he has not released yet and ships whichever wins on click-through rate. The audience picks, and it costs less than the argument would.

The method

1. 01

   Test your creative with a batch of tiny paid campaigns and let click-through rate decide which version ships.

2. 02

   Run the test before publication rather than after, so the asset goes out already validated instead of being judged in hindsight.

What it returned

• Steven Bartlett runs about fifty low-budget campaigns trialling thumbnails for podcast episodes he has not released yet, then picks the highest performer.

Sources

• Inside Steven Bartlett's ad libraryHarry Dry · Marketing Examples · Inside Steven Bartlett's ad library · undated