a single source, nothing corroborates it
Send paid traffic to its own copy of the page
Point ads at a duplicate of your homepage rather than the homepage itself, so subscribers who arrived through paid can be segmented and tracked separately afterwards. Without it the ad-sourced people are mixed into everyone else on day one and their behaviour can never be compared. It costs one extra page and is the thing one operator says he would do differently.
The method
- 01
Send paid traffic to a duplicate of your homepage rather than the homepage itself, so ad-sourced subscribers can be segmented and tracked.
What it returned
Stated as what he would do differently
Sources
- How we grew a local newsletter to 10,000 subscribersNathan Barry · nathanbarry.com · How it’s run in ConvertKit · 2022-03-22
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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