2 builders who never spoke to each other

Send one message written for one person

A recognisably duplicated opener followed by pressure for a meeting destroys whatever credibility the sender had, while a single note that names what the recipient is working on gets read. The prospect checks who you are before replying, so a real site and a domain address are part of the message.

The method

1. 01

   Sending the same boilerplate opener to a list several times over and then pressing for a meeting destroys any trust you were trying to build - send one individually targeted message instead.

2. 02

   Before pitching cold, put up at least a simple website or a filled-out LinkedIn profile and send from a domain email, because the prospect checks you before replying.

3. 03

   Structure the personal outreach note as: I found something you should see, here is the one thing it does, here is a screenshot of my own results, want me to get you into the beta?

What it returned

• The author had just received five duplicated, badly targeted cold emails in a row.

Sources

• Episode 88: How Delia Monk earned $100,000 in *Her First Year Freelancing* (!!) From Cold Agency Outreach - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · AI-Generated Summary: · 2023-10-23
• First, write 100 emails to people you knowJustin Jackson · justinjackson.ca · Write 100 emails to people you know · undated
• Advice for Sending Cold Emails and DMsJustin Jackson · justinjackson.ca · Advice for Sending Cold Emails and DMs · undated