a single source, nothing corroborates it

Set the marketing goal in hours, not outcomes

Commit to a number of hours of promotion rather than a result, because the time commitment is what actually forces the work you would otherwise skip, and periodically give a whole month to nothing but marketing. The trigger for starting is the end of the easy organic phase, which arrives quietly and does not reverse on its own.

The method

1. 01

   Set marketing goals in hours rather than outcomes, because a time commitment is what actually forces you to do the promotion work you would otherwise skip.

2. 02

   Periodically spend an entire month on nothing but marketing, because a concentrated month of promotion can outperform any month of building.

3. 03

   Accept the end of the easy-organic-growth phase as a signal to start real marketing work, rather than expecting the earlier growth curve to continue by itself.

4. 04

   Switch from building to a traffic-driving mindset once strangers rather than acquaintances are paying you.

What it returned

• 30

  Zue set matching goals of 30 hours of Pegasus marketing and 30 hours of product work, logged 32 and 30, and had a near-record month at $10,071.38 for Pegasus, up 260%.

• 99%

  Roughly 99% of Zue's Pegasus time in November 2021 went to finishing the guide and running the sale, producing his best month ever at $33,623.98 total profit.

• Zue concluded his low-effort organic growth was over and that further revenue growth would take deliberate marketing effort

Sources

• The ReboundCory Zue · coryzue.com · Last Month’s Goals · 2022-07-01
• Holy Crap!Cory Zue · coryzue.com · Time · 2021-12-02
• Week 46 RetrospectiveCory Zue · coryzue.com · Time · 2018-02-05
• Heads down in IndiaCory Zue · coryzue.com · 2018-04-30