a single source, nothing corroborates it

Set the next target at a doubling

Aim at roughly twice today's number rather than the distant figure you actually want, because the near milestone is the only one you can plan against, then convert it into a required monthly rate and name the specific channels that will supply it. Set the first expectations low and let the real curve correct you, since early revenue sometimes arrives far faster than the guess.

The method

1. 01

   Set your next revenue target at roughly a doubling of today's number instead of aiming at the distant figure you actually want, because the near milestone is the only one you can plan against.

2. 02

   Set your first revenue expectations low and then let the actual curve correct you, because early revenue can arrive far faster than your guess.

3. 03

   Set the next year's growth target as a required monthly rate and name the specific channels that will supply it.

What it returned

• $100

  Zue laid out $100 to $300 to $600 to $1,000 as sequential doublings rather than planning directly for the $5,000 a month he needed to live on.

• $1

  After his first $1 sale on August 24 Zue guessed $100 a month might be a year away; the site hit $100 within two months, $500 by December and $945.35 for the year

• 25,000

  25,000 subscribers requires 1,500 new subscribers per month, planned through more advertising, better organic, offline marketing and a referral program on SparkLoop

Sources

• How we grew a local newsletter to 10,000 subscribersNathan Barry · nathanbarry.com · Our plans for 2022 · 2022-03-22
• The Long Road to Passive Income Part 2: Getting from $100 to $1000 in Monthly RevenueCory Zue · coryzue.com · From $100/month to $200 $300/month: Riding Momentum · 2017-12-07
• The Year Everything ChangedCory Zue · coryzue.com · The year I officially became an entrepreneur (August) · 2017-12-29