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independence5 unconnected
applies to

b2b and consumer, no audience needed

confidence

high

evidence

5 claims · 5 articles · 4 receipts

window

2016-05-01 → 2023-12-21

5 builders who never spoke to each other

Show up in person where your readers are

Meeting an online audience face to face in small numbers is what turns a subscriber list into a community, and attending the events they attend is what makes a local publication credible. A standing monthly gathering lets subscribers meet each other rather than only you, and a few seconds of courage introducing yourself at a conference can reset a trajectory. Sponsoring a local event with your actual product puts it in front of the neighbourhood already gathered there.

The method

  1. 01

    Show up in person at the events your readers attend, because being known locally is what makes the publication credible.

  2. 02

    Meet an online audience face to face in small numbers, because that is what turns a subscriber list into a community.

  3. 03

    Put a standing monthly gathering on the calendar so subscribers meet each other and not only you.

  4. 04

    A few seconds of courage introducing yourself at a conference can reset your trajectory: the relationships are the reason to go, not the sessions.

  5. 05

    Sponsor a local event by supplying your actual product free rather than money, so the target neighbourhood tries the service where it already gathers.

What it returned

  • Ryan Sneddon attends local events and meets residents, which he credits with building both his own and his newsletter's reputation.

  • Two informal gatherings in one year: a picnic in London over the summer and a breakfast in Austin that winter.

  • Lenny Rachitsky runs community gatherings every month for his audience.

  • Introducing himself to two strangers at The World Domination Summit produced the mastermind group that led to launching The App Design Handbook and going full-time on his blog, versus an earlier two-day conference where he met three people and all three approached him

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in word of mouth

all word of mouth plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.