2 builders who never spoke to each other

Make the signup route impossible to miss

Nobody goes looking for a list no matter how good the writing is, so the ask sits in the navbar, at the end of every article, on a page of its own and in an exit popup. The repeat ask converts people who effectively declined already: one site's exit popup produced half of all its signups, and firing it on exit rather than a timer avoids interrupting the read.

The method

1. 01

   Make the signup route unmissable, because nobody will hunt for your email list however good the work is.

2. 02

   Offer four separate signup entry points so a visitor is never more than one click away: a fixed navbar, the end of every article, an exit popup, and a standalone page.

3. 03

   Build a dedicated subscribe page so anything you publish elsewhere can link straight at the list instead of costing you a website visit first.

4. 04

   Run the exit popup even though visitors already passed an inline signup box; the repeat ask converts people who had effectively declined.

5. 05

   Trigger the popup on exit intent rather than on a timer, so you never interrupt someone mid-article.

What it returned

• 4,100

  Marketing Examples converted 4,100 of 31,000 first-time visitors in two months, a 12.9% opt-in against a 2% industry average and a 5% average for the top decile

• 1,070

  1,070 people landed directly on the subscribe page over three months and 45% of them joined

• 5,800

  The exit popup produced half of all signups: 5,800 subscribers with it versus 2,900 without

• Compared to a museum attendant who asks for your email as you leave rather than ten seconds after you walk in

Sources

• 2019 In Review and 2020 GoalsFlorin Pop · florin-pop.com · My blog · 2020-01-01
• How to build a website which converts email subscribersHarry Dry · Marketing Examples · Being obvious works · undated