a single source, nothing corroborates it
Split the brands when the content stops fitting
Where business writing and personal writing are competing for one domain, separate them so each has an audience that knows what it is getting. The reverse signal matters too: when two products overlap so heavily that you cannot decide which one a piece belongs to, that is the argument for merging them.
The method
- 01
Split the brands: put the business and marketing material on its own domain and let your personal site carry personal writing.
- 02
Watch for products that overlap so much you cannot decide where a piece of content belongs: that is the signal to merge them.
What it returned
Justin moved product and marketing advice to megamaker.co and shifted justinjackson.ca toward personal topics.
An interview with Laura Roeder fitted both his audience-building product and his launch product, and he could not put it in both
Sources
- 2017 year in reviewJustin Jackson · justinjackson.ca · MegaMaker · undated
- How too many products can hurt your businessNathan Barry · nathanbarry.com · Overlapping content · 2014-08-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in positioning
- Do the boring market homework yourself7 unconnected · contested
- Build for a market you already belong to6 unconnected
- Aim everything at the segment you already win6 unconnected
- Narrow the category until you are its only occupant6 unconnected
- Pick the fight the incumbent cannot win6 unconnected
- Pick the market nobody is excited about6 unconnected