2 builders who never spoke to each other

Split the work with a partner by strength

A business that depends on one person's energy and charisma is a single point of failure, which is an argument for a partner rather than a bigger effort. Divide by what each of you is actually good at and hand off through one shared document, so research, writing and scheduling never queue behind the same person.

The method

1. 01

   Split the work by strength and hand off through one shared document: one partner reads widely and files research, the other writes and schedules the send.

2. 02

   Treat a marketing model that depends on your own energy and charisma as a single point of failure, and either take a partner or shift toward something that runs without you.

3. 03

   Agree the horizon and the money split before you start: a long-term commitment plus a decision to put every dollar of revenue back into growth.

What it returned

• 30

  Office Party's partners meet for 30 to 60 minutes weekly to review, and reinvest all revenue into growth on an explicitly long horizon.

• Tyler Parker subscribes to career newsletters and drops usable stories into a shared Notion file, and Colton Sakamoto writes the edition from it.

• During Justin's second year solo, depression left him able to work only five hours in some weeks, and his coaching, video tutorials and marketing all required him to be personally energetic; nobody else could keep the business running.

Sources

• Why I'm building a new SaaS in 2018Justin Jackson · justinjackson.ca · What I learned · undated
• Friday Feature: Office PartyColton Sakamoto · sparkloop.app · 🙋 How Office Party does it · undated