a single source, nothing corroborates it
Make claiming the discount feel like winning it
A percentage stated plainly is one more promotional email, while the same offer wrapped in a game gets acted on and passed around, especially when the effort demanded is visible and absurd. Where the barrier is trial rather than price, posting someone a free unit beats emailing them money off.
The method
- 01
Do not present a discount plainly; wrap it in mechanics that make acting on it feel like a game.
- 02
Stack four levers in one offer line: cap the winners for scarcity, demand visible effort, make the required effort absurd, and frame the whole thing as a game.
- 03
Instead of emailing an abandoned-cart discount, offer to post the person a free unit of the product so they actually try it.
What it returned
- 50%
A 50% off email drove two million clicks
- 500
The offer asked the first five people to click a button 500 times to win 50% off
- $10
Shipping one can costs $10
Sources
- Two million clicks from one emailHarry Dry · Marketing Examples · undated
- Posting seltzer. Making money.Harry Dry · Marketing Examples · Posting seltzer. Making money. · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in email
- Move the audience you rent onto a list you own7 unconnected
- Hold the schedule you promised to hold5 unconnected
- Decide whether cold email is worth what it signals5 unconnected · contested
- Settle who the publication is for before growing it5 unconnected
- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected