a single source, nothing corroborates it

Make the sponsorship disclosure part of the joke

The standard sponsorship hashtag labels the post as an advertisement and invites people to scroll past it. Write the fact that it is paid into the creative instead and make a joke of the arrangement, so the disclosure becomes part of what people are enjoying. Same honesty, none of the flinch.

The method

1. 01

   Do not use the standard sponsorship hashtag as your disclosure, because it flags the post as an ad and invites people to scroll past.

2. 02

   Write the fact that a post is sponsored into the creative itself and make a joke of it, so the disclosure becomes part of the entertainment.

Sources

• An influencer ad that doesn't SUCKHarry Dry · Marketing Examples · An influencer ad that doesn't SUCK · undated