2 builders who never spoke to each other

Make the subject line promise what is actually inside

The subject has one job, getting the message opened, so it teases what the reader will find rather than describing your service. A hook that oversells relative to the offer buys opens and nothing else, and realigning the two is what turns opens into replies.

The method

1. 01

   Make the subject line promise the thing the email actually offers, because a strong hook attached to a different offer buys opens and nothing else.

2. 02

   Write the subject line for one purpose only, getting the message opened: tease what is inside and personalise it from your research rather than describing your service.

3. 03

   Keep the pitch email visually light with short paragraphs and plenty of space, so it can be read on a phone in seconds.

What it returned

• On a client campaign the subject line pitched large savings while the email offered a cheap cleanup tool, so open rate was strong and results were not. Realigning the two brought replies and then purchases.

• Monk uses a deliberately cheeky style and warns that a generic subject line reads as spam.

Sources

• Episode 88: How Delia Monk earned $100,000 in *Her First Year Freelancing* (!!) From Cold Agency Outreach - Double Your FreelancingDelia Monk · doubleyourfreelancing.com · AI-Generated Summary: · 2023-10-23
• On the importance of audience-offer-messaging fit in cold emails – Jakob GreenfeldJakob Greenfeld · jakobgreenfeld.com · On the importance of audience-offer-messaging fit in cold emails · 2023-02-07