a single source, nothing corroborates it
Show the proof that matches the reader in front of you
A case study only persuades when the customer in it resembles the person reading, so the proof email swaps by whatever you already know about the subscriber. A short video of that customer does the job better than the same words written down.
The method
- 01
Swap the proof email's case study for whichever testimonial matches the individual reader, using whatever subscriber data you already hold.
- 02
Use a short video testimonial in place of written proof where you can get one, because hearing a customer who resembles the reader carries more weight than reading them.
What it returned
Welsh does this with RightMessage.
Sources
- A 5-day email sequence that converts: A step-by-step guideJustin Welsh · justinwelsh.me · Implementing Your 5-day Email Sequence · 2024-08-31
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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- Open the list before the product is real4 unconnected
- Send each subscriber the thing they told you they want4 unconnected