a single source, nothing corroborates it

Take the social risk out of an awkward purchase

Where the product touches something people are embarrassed to be seen buying, the barrier is exposure rather than price. Self checkout, opaque packaging and signage that treats the need as ordinary remove the reason to walk away.

The method

1. 01

   Take the social risk out of an embarrassing purchase with self checkout, opaque bags and signage that normalises it.

What it returned

• Katelyn Bourgoin points out that one in three women experience incontinence while most have no idea it is that common, so educational signage beside the sanitary products lowers the anxiety attached to buying them.

Sources

• The Spotlight Effect - Why We Buy 🧠Katelyn Bourgoin · customercamp.co · Retail & Hospitality ​ Look for opportunities to reduce anxiety around sensitive purchases · undated