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independenceone source · 2 more authors in those circles
standing

contested · 2 claims against 1

applies to

b2b and consumer, no audience needed

outcome not stated

confidence

medium

evidence

3 claims · 3 articles · 3 receipts

window

2020-01-31 → 2023-12-24

a single source, nothing corroborates it · contested

Serve the shopper or serve the resigned

One school aims only at people who already know they have the problem and are actively looking, since they need no persuading. The other hunts for work people have quietly accepted as unfixable, on the grounds that nobody has ever searched for a solution and so nobody is competing for them.

Where this splits

Target buyers who are already shopping for a fix, or target the ones who never thought a fix existed.

2 claims against 1

Arvid Kahl · Jason Cohen

Target people who assume the problem cannot be fixed

  1. 01Look for the work people keep postponing, because a prospect saying they would rather not do something marks a problem they have never even searched for a solution to. FeedbackPanda's buyers assumed automating feedback writing was impossible.
  2. 02Take it as a strong signal when the people you ask cannot name an existing solution and ask you to tell them if you find one.
the objection · 1 claimJustin Jackson

Target buyers already shopping for a fix

Target people who already know they have the problem and are shopping for a fix, rather than people whose discomfort is liveable.

What it returned

  • Patrick McKenzie's rule, and the band where Justin says most entrepreneurs fail.

  • FeedbackPanda prospects believed feedback writing could not be automated, so they had never looked for a tool

  • His own blog kept crashing when it reached the top of Hacker News, and other bloggers he asked said they needed a way to keep WordPress fast too but did not know of one.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in positioning

all positioning plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

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