a single source, nothing corroborates it · contested
Read the cheap-software shift as more buyers
When a technology lets far more people attempt to build something, they hit the limits and come looking for help, which expands your market rather than removing it. The same shift makes attention harder to win, because buyers cannot tell quality from generated filler and are saturated with both.
Where this splits
The same builder reads the flood of cheaply built software as an expansion of his market and, elsewhere, as the end of the slow-and-steady path, with money going to short term trend riding and virality instead.
2 claims against 1
Cory Zue
The flood buries good work and rewards trend riding
- 01Getting anyone to care about even a good app is now the hard part, because buyers cannot distinguish quality from generated filler and are saturated with it.
- 02The slow-and-steady growth path he used to recommend now looks obsolete, with the money going to short-term trend-riding and virality instead.
The shift brings more builders who become your buyers
A technology shift that expands who can attempt to build something expands your market rather than eliminating it, since new entrants hit the limits and come looking for support.
What it returned
Zue's bull case is that AI brings far more people into building software, that they will build a first version with AI and then need more support, and that some will find their way to boilerplates.
Sources
- How will AI impact software boilerplate businesses?Cory Zue · coryzue.com · Why boilerplates might be fine · 2025-02-12 · dissenting
- Software got weirdCory Zue · coryzue.com · The golden age of indie businesses might be over · 2026-03-06 · dissenting
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in other
- Aim at early profit rather than at an exit7 unconnected
- Pick the two numbers you will actually act on6 unconnected
- Price the platform's power to end you6 unconnected · contested
- Weigh one loud launch day against a quiet build6 unconnected · contested
- Go deeper on whatever brought the first customers5 unconnected
- Pick a few channels and skip the rest on purpose5 unconnected · contested