a single source, nothing corroborates it
Test audiences before you touch the creative
Let your own records say where the gains have historically come from, and if that is audiences rather than copy, test audiences and keep a log of which ads ran and what each produced. Do not panic at hostile comments while the conversions still hold, and replace the ad when it genuinely tires: one ran from August to January before spam complaints forced fresh copy and video.
The method
- 01
Test new audiences rather than new creative if your own records show that is where the gains are, and keep a log of which ads ran and what each produced.
- 02
Do not panic at negative feedback on an ad while the conversions still hold, and replace it with a fresh version when it does tire.
What it returned
One of Greg's ads ran from August to January before spam complaints forced a replacement with fresh copy and video.
Sources
- S02 Episode 3: How to Value Your Funnel with Greg Hickman - Double Your FreelancingGreg Hickman · doubleyourfreelancing.com · S02 Episode 3: How to Value Your Funnel with Greg Hickman · 2018-05-01
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in ads
- Pay for subscribers with what subscribers earn6 unconnected
- Put the ad budget into content instead5 unconnected
- Get the pixel in before you buy the traffic5 unconnected · contested
- Advertise the free thing, not the product4 unconnected
- Set the price you will pay per customer first4 unconnected
- Ship the rough cut, it beats the polished one3 unconnected