2 builders who never spoke to each other
Let small physical gestures carry the brand
A brand is built from many small acts rather than declared in a logo or a style guide, which makes cheap repeatable touches worth more than printed collateral. A rubber stamp that brands any card or package on the spot is the concrete version of that argument.
The method
- 01
Treat a brand as the accumulation of many small gestures, not as a logo or a website.
- 02
Get a rubber stamp of your logo so you can brand any card or package on the spot instead of ordering printed collateral.
What it returned
- 2015
When Klopp left Dortmund in 2015 after their worst season in seven years, the stadium cried rather than booed
- $43.80
Two stamp versions plus black and blue ink cost $43.80
Sources
- How Jürgen Klopp makes fans smileHarry Dry · Marketing Examples · undated
- How to create t-shirts for your startupNathan Barry · nathanbarry.com · Stamps · 2015-09-02
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in positioning
- Do the boring market homework yourself7 unconnected · contested
- Build for a market you already belong to6 unconnected
- Aim everything at the segment you already win6 unconnected
- Narrow the category until you are its only occupant6 unconnected
- Pick the fight the incumbent cannot win6 unconnected
- Pick the market nobody is excited about6 unconnected