a single source, nothing corroborates it

Budget for launch income arriving in lumps

Revenue from launches is cyclical by nature and a large lump beats the same total spread evenly, so plan the year around the peaks rather than chasing smooth months. Do not put payroll on top of it, since a month without a launch can be a fifth of a month with one, and leave the product on sale afterwards because the declining tail is real money.

The method

1. 01

   Treat launch income as cyclical and budget for it rather than chasing smooth monthly revenue: a large lump is better than the same total spread evenly

2. 02

   Do not staff a business on launch revenue: without a launch every month, monthly income swings too far to make payroll.

3. 03

   Leave the product on sale after a launch rather than closing the cart, because the declining tail after launch day is real money.

What it returned

• $93,890

  Authority made $93,890 in its first year against his last salary of $63,000; The App Design Handbook made $59,042 and Designing Web Applications $123,157 in their first years

• $10,000

  Book revenue ranged from about $10,000 in a launch-free month to $50,000+ in a launch month; he names similar businesses that grew to millions and then had to lay off everyone

• 7

  The App Design Handbook iOS 7 edition added about $15,000 in the month after its first 24 hours; closing the first Photoshop launch cut that tail off

Sources

• The complete guide to making a full-time salary from one bookNathan Barry · nathanbarry.com · New editions and big launches · 2014-08-06
• Should you launch more than once? I’ve got $58,332 as evidence.Nathan Barry · nathanbarry.com · The problems with a launch-driven business · 2014-02-28