3 builders who never spoke to each other

Fire the email off what the user did, not the clock

Greet the new account, reach the person who stalled, mark the moment something works, and say when the first visitor turns up: each fires on an event rather than a date, so it lands while it still means something. Trial messages tied to missed setup milestones do the same work for a product.

The method

1. 01

   Trigger email off what the user does rather than on a schedule: welcome them, catch them where they got stuck, mark the moment they succeed, and tell them when their first visitor arrives.

2. 02

   Fire emails and tags off what the visitor did, such as showing interest in a topic, taking a sample chapter, starting a trial, or looking at the upgrade page.

3. 03

   Trigger your automated emails and in-app messages off missed setup milestones during the trial rather than sending them on a fixed schedule.

What it returned

• 43

  Implemented with Intercom; in one month all but one of the 43 trials that started on the site itself became paying customers

• Four triggers he planned to wire up in Splitbee: signup, failure to create a blog, success, and the first visitor to a user's blog.

Sources

• July 2021: Retrospective & Income ReportBhanu Teja · bhanuteja.dev · Plans for August · undated
• Marketing Automation: Sell While You Sleep - Double Your FreelancingKurt Elster · doubleyourfreelancing.com · Marketing Automation Tools · 2015-08-20
• Storemapper Update: 50% revenue growth in 3 months - Tyler TringasTyler Tringas · tylertringas.com · Onboard like a boss: convert the free trials! · 2014-11-06