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independence7 unconnected
applies to

b2b, no audience needed

assumes $100 and up

confidence

high

evidence

12 claims · 12 articles · 4 receipts

window

2018-12-19 → 2024-10-01

7 builders who never spoke to each other

Turn the service into a product with a public price

Custom work priced job by job cannot be sold twice, so fix the scope, publish the number, and the same engagement becomes repeatable and eventually saleable. Operators run this as a flat monthly subscription with a kanban board, a price per named deliverable, a training session plus a written plan, or a quote derived from two variables the customer can supply without a site visit. Volume alone will not rescue a commoditised service, so move the offer toward doing the whole job rather than advising on part of it.

The method

  1. 01

    Turn the problem you keep solving into a named framework and sell that, so hesitant buyers have a defined thing to purchase instead of an open-ended retainer.

  2. 02

    Package the productized service as a training session, a written plan and a feedback round, then add a longer coaching tier for the clients who cannot execute the plan alone.

  3. 03

    Repackage custom consulting as a fixed-scope, fixed-price service so it can be sold repeatedly and eventually sold outright.

  4. 04

    Convert bespoke freelance work into a productized service or a course once the delivery is repeatable, so income stops scaling only with your hours.

  5. 05

    Recognise that a commoditised service cannot be fixed by selling more of it: volume alone leaves the same margin problem in place.

What it returned

  • 10%

    His messaging framework for software startups was 10% of that year's revenue in its first year and on track for much more, while letting him deliver more value in less time.

  • Swagemakers' social media strategy product ran that way and grew into an ongoing coaching offer because clients needed implementation help.

  • WP Buffs, Bench and Rev are given as productized service businesses.

  • Swinehart cited an earlier interview with Jesse, who succeeded after moving to a productized service.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in pricing

all pricing plays

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.