a single source, nothing corroborates it
Work out what the ranking actually rewards
When a chart or a leaderboard decides how visible your launch is, find out how the position is calculated and put everything into the action that carries the most weight. In the UK singles chart a single purchase counts for a hundred streams, so the LadBaby campaign chased purchases while mainstream artists chased streams.
The method
- 01
Work out exactly how the ranking you are chasing is calculated, then aim your whole campaign at the highest-weighted action and ignore the rest.
What it returned
- 100
In the UK charts one purchase counts for 100 streams, so the Hoyles chased purchases while mainstream artists chased streams
Sources
- How LadBaby started a movementHarry Dry · Marketing Examples · 5/ Know what turns the needle · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
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