a single source, nothing corroborates it

Clip the unpaid praise and pay to spread it

When a well known host recommends your product without being paid, that footage is your best creative, because unpaid praise reads as far stronger proof than anything you could script. Aim the clip at the followers of the person in it, so the ad looks like the entertainment they already chose and holds close to organic engagement. It also works as a reminder for everyone who heard the recommendation while running or half asleep and never acted on it.

The method

1. 01

   When a well-known host praises your product unpaid, clip that footage and turn it into a paid ad creative.

2. 02

   Aim that clip at the followers of the person in it, so the ad looks like the entertainment they already opted into and keeps organic-level engagement.

3. 03

   Prefer endorsement footage the person was not paid for, because unpaid praise reads as far stronger proof.

4. 04

   Use the ad as a reminder for people who heard the recommendation while busy and never acted on it.

What it returned

• Iron Neck used footage of Joe Rogan recommending it

• Iron Neck targeted the podcast's own audience

• Listeners who heard the podcast mention while running or in bed are re-triggered when they see it on Instagram

Sources

• What to do if Joe Rogan recommends your product?Harry Dry · Marketing Examples · What to do if Joe Rogan recommends your product? · undated