2 builders who never spoke to each other
Bolt a real deadline onto the ask
Make the bound part of the pitch itself rather than a footnote, so the fact that the offer closes this week is the reason to decide today. Without it the reader agrees with everything and postpones, which is functionally a no.
The method
- 01
Add a deadline to the ask with wording that limits it to the current week.
- 02
Build the deadline into the pitch itself, using the fact that the offer is bounded by the weekend as the reason to decide today.
Sources
- Landing page teardown: Serial podcastJustin Jackson · justinjackson.ca · Landing page teardown: Serial podcast · undated
- The $1,000 Weekend ChallengeJustin Welsh · justinwelsh.me · Keys to Success · 2024-08-24
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in copy
- Keep the personality that drives some people off7 unconnected
- Interview buyers and write the page in their sentences6 unconnected
- Re-aim one durable claim at today's worry5 unconnected
- Answer the predictable objection with a specific4 unconnected
- Say the thing only you could have said4 unconnected
- Tighten the headline until only your segment fits4 unconnected