2 builders who never spoke to each other

Add search so decided visitors can find it

Once a site carries enough content, a visitor who already knows what they want will otherwise email you to ask whether you have covered it. A search box converts that person instead of losing them, and one retailer measured a double digit lift in conversions from adding one.

The method

1. 01

   Add a search box to the site so a visitor who already knows what they want can get to it.

2. 02

   Add search to a content-heavy site, because without it visitors ask you directly whether you have covered a topic instead of finding it.

What it returned

• 11

  Waterfilters.net measured an 11 percent lift in conversions from adding site search.

• Welsh's previous site had no search and readers regularly asked him whether he had written about particular subjects.

Sources

• Why I Changed My Entire Brand (and what you can learn from it…)Justin Welsh · justinwelsh.me · Reason 1: 4 Years of Traction Required a More Professional Look · 2023-12-02
• Conversion Rate Optimization: Social Proof, User-Generated Content, HeadlinesDru Riley · trends.vc · Conversion Rate Optimization Experiments · 2022-09-01