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independence4 unconnected
applies to

b2b and consumer, no audience needed

mixed results

confidence

high

evidence

5 claims · 5 articles · 4 receipts

window

2017-09-25 → 2025-05-08

4 builders who never spoke to each other

Instrument the funnel before you guess at it

Analytics tells you where people leave and session replay tells you what they were doing when they left, including rage clicks and whether anyone reaches the action at all. A free plan does not show what share of arrivals convert, and free tools cover both jobs, so budget is not a reason to guess. Sometimes the existing data already answers the question and the planned test can be cancelled.

The method

  1. 01

    Put session recording next to your analytics so you can see rage clicks and whether anyone ever reaches the call to action.

  2. 02

    Watch recordings of real sessions and heatmaps on your own pages before guessing at why the page is not converting, and use a free tool if budget is the blocker.

  3. 03

    Do not let tool budget stop you optimising: free analytics is enough to start measuring.

  4. 04

    Instrument the signup funnel with a real analytics tool, because a free plan does not tell you what share of visitors convert.

  5. 05

    Check your analytics before running a test, and cancel the test when the existing data already answers the question.

What it returned

  • 92%

    Splitbee funnels showed 92% of people who reached the MDX.one landing page never signed up, even with a free plan on offer.

  • Amanda Natividad starts with GA4 and Search Console for top landing pages, drop-off points and entry keywords, then layers Hotjar or Microsoft Clarity to see where people click, how far they scroll and which sections get skipped entirely.

  • Microsoft Clarity is offered as a no-cost substitute for FullStory and Hotjar, with heatmaps and session replay.

  • Google Analytics is named as the free starting point.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.

More in landing page

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.