a single source, nothing corroborates it
Aim for one genuine fan, not a thousand
A single person who is properly evangelical is both the unit of progress and the earliest evidence the idea has something in it. Keep them close and treat converting the next one as the whole job, rather than counting an audience you have not earned yet.
The method
- 01
Aim for your first genuine fan rather than a thousand of them, and treat that single conversion as the unit of progress.
- 02
Treat one genuinely evangelical fan as an early signal the idea has something, and keep them close.
Sources
- This is what starting small looks likeJustin Jackson · justinjackson.ca · This is what starting small looks like · undated
- Your idea needs a passionate believerJustin Jackson · justinjackson.ca · Your idea needs a passionate believer · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected