2 builders who never spoke to each other
Be the answer to a question people ask
Aim to be what somebody says when a peer asks how to do the specific thing, because the recommendation then does your selling. Keeping the range down to a single item helps: a recommender only has to name the product rather than explain which version.
The method
- 01
Keep the range down to one item so a recommender only has to name the product for the referral to work.
- 02
Aim to be the standard answer to a question people repeatedly ask each other, so recommendations do your selling.
What it returned
Podcasters such as Andrew Huberman can recommend AG1 with a two-word instruction
Examples given: Zapier as the answer for getting a Slack alert on each Stripe payment, ZipMessage for asking a customer to record a video, Transistor for podcast hosting.
Sources
- How do I find customers for my SaaS?Justin Jackson · justinjackson.ca · How do I find customers for my SaaS? · undated
- AG1's welcome offer is idiot-proofHarry Dry · Marketing Examples · AG1's welcome offer is idiot-proof · undated
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in word of mouth
- Check word of mouth exists before you build8 unconnected · contested
- Turn buyers into fans instead of buying ads6 unconnected
- Show up in person where your readers are5 unconnected
- Make the second user arrive with the first5 unconnected
- Answer support as if it were the sales channel4 unconnected
- Give the hardest customers your hours4 unconnected