3 builders who never spoke to each other
Sell the next thing to the audience watching
An audience assembled around the work is the distribution for whatever you sell next, so a new offer needs an announcement rather than a funnel. Courses, paid communities, signed limited runs and sponsorships all come out of the same following, and people asking whether you are running a sale is the signal to run one.
The method
- 01
Use your video channel and your social account as the traffic source for your own products, and take sponsorships from the same audience.
- 02
Announce the new offer to the audience already watching the project on X rather than building a separate funnel for it.
- 03
A paid community sold from one tweet can be a meaningful revenue line in its first partial month.
- 04
Sell scarce, signed, limited runs directly through your own store and use your social following to announce each drop.
- 05
Let audience questions trigger the promotion: if people are asking whether you have a sale, that is the demand signal to run one
What it returned
- $20,000
That combination produced $20,000 in a single month in August 2021, alongside daily Twitch streaming.
- $1,516
Indie Action Community: $1,516 in September, 20 spots gone in two hours.
- 10,000
Chad Muska produces limited runs of signed decks, clothing, footwear and accessories, announces drops on Instagram and sells on Shopify; at his peak his pro model sold 10,000 units a month.
First enquiry arrived within moments of the X post; that prospect's team eventually declined.
Sources
- I failed beforeFlorin Pop · florin-pop.com · What happened? · 2024-08-30
- My simple silly idea made $2000 in 2 daysFlorin Pop · florin-pop.com · My simple silly idea made $2000 in 2 days · 2024-09-16
- September Income ReportFlorin Pop · florin-pop.com · 6. 🚀 Indie Action Community · 2024-10-01
- Pro skater Chad Muska went broke. Now he's a bootstrapper.Justin Jackson · justinjackson.ca · What is Chad Muska doing now? · undated
- Black FridayNathan Barry · nathanbarry.com · 2014-11-28
- Education Platforms: Gamification, Income Share Agreements, UpskillingAli Abdaal · trends.vc · 🔮 Predictions · 2022-05-07
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected