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independence3 unconnected · 1 more author in those circles
standing

contested · 4 claims against 1

applies to

b2b and consumer, no audience needed

confidence

high

evidence

5 claims · 5 articles · 4 receipts

window

2019-04-01 → 2024-08-24

3 builders who never spoke to each other · contested

Announce from every surface you own

Put the launch on the personal account as well as the brand handle, and place the link in every profile, bio, pinned post, featured section and email signature you control. On networks that broadcast profile changes, editing your own job title is itself a free announcement to the whole network.

Where this splits

One builder schedules a spread of six launch posts across two networks and two days, while another argues a single plain post naming the topic and the link is all the announcement needs.

4 claims against 1

Colton Sakamoto · Harry Dry · Justin Welsh

Announce from every account and profile you own

  1. 01Announce from both the product account and your personal account rather than only the brand handle.
  2. 02Once the store is live, place its link in every surface you own: the LinkedIn profile and featured section, the X bio, a pinned post, every other profile, and your email signature.
the objection · 1 claimNathan Barry

One plain post naming the link is enough

Do not overthink the announcement: one plain post naming the topic, the cadence and the link is enough.

  1. 03Change your job title on LinkedIn to something branded, because the platform pushes a title change to your whole network, and put the subscribe link under that announcement.
  2. 04Schedule six posts linking to the offer across the two days, three on each of the two networks you use, spread over Saturday evening, Sunday morning and Sunday evening.

What it returned

  • Tweeted from the Marketing Examples account and from his own account; Twitter plus email alone lifted him into the top three.

  • Colton Sakamoto relabelled himself Chief Party Officer and Tyler Parker Chief Vibes Officer, then attached the Office Party signup ask to the notification post.

  • Welsh's split is three LinkedIn posts and three on X across those three slots.

  • Sample tweet: new newsletter about the topic, subscribe for the best content every cadence, plus the link

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in social

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.