a single source, nothing corroborates it
Go and push the page yourself
A page in market is not distribution. An hour of posting it in a few relevant places is not a promotion effort either, and the fix is a deliberate pass at the places your readers already are, plus a direct request that they forward it to the exact kind of person who would use the thing.
The method
- 01
Ship a landing page before the product and then actually work the promotion, because an hour of poking around a few relevant sites is not a distribution effort.
- 02
Announce the product early with a pre-launch signup page and ask readers explicitly to forward it to the specific kind of person who would use it.
What it returned
Zue posted his first Place Card Me landing page in a few relevant places, gave up after about an hour, and had to add another promotion pass to the following week's goals
Justin asked his readers to join the Meeps pre-launch list, share the page socially, and pass it to anyone running a community, membership site or association.
Sources
- MeepsJustin Jackson · justinjackson.ca · What happened next · undated
- Week 4 RetrospectiveCory Zue · coryzue.com · Comments · 2017-04-17
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in landing page
- Put a page up before you build anything7 unconnected · contested
- Build a page per audience, not one for all5 unconnected
- Start from a bought template, not a blank file4 unconnected · contested
- Do not split test below readable traffic4 unconnected · contested
- Instrument the funnel before you guess at it4 unconnected
- Show the product running, not a picture of it4 unconnected