4 builders who never spoke to each other
Say out loud that you are taking work
Consulting and freelance work is rarely advertised, so nobody knows you are available unless you say it. Announcing the move, posting the work itself where clients already browse, and attaching an offer to the projects you were publishing anyway is what turns a public presence into inbound enquiries.
The method
- 01
Announce publicly that you have left your job and gone independent, because consulting work is rarely advertised and the announcement is what surfaces it.
- 02
Post your work publicly on visual portfolio platforms so client enquiries come to you.
- 03
Attach a call to action for your paid service to the personal projects you make for fun, so the work you would publish anyway becomes a lead source.
- 04
Build a public presence so deal flow finds you: run a blog, a podcast or a newsletter, stay visible on Twitter, and spell out exactly what you offer founders beyond money.
What it returned
- 200,000
Eddie Lobanovskiy has over 200,000 followers on Dribbble. Dribbble, Instagram and Pinterest are named as the places to post.
After posting that he had left Baremetrics, inbound consulting enquiries arrived in volumes that let him choose clients.
Named assets to build are expertise, network and audience, published through a blog, podcast, newsletter and an active Twitter account.
Sources
- 2020 Year In Review | Corey HainesCorey Haines · corey.co · What went well this year? · 2021-01-01
- [Coaching: Brad #7] New Client in a Different Niche! 🎉 Trying a Cold Outreach Strategy + Upskilling with Video Editing - Double Your FreelancingZach Swinehart · doubleyourfreelancing.com · [Coaching: Brad #7] New Client in a Different Niche! 🎉 Trying a Cold Outreach Strategy + Upskilling with Video Editing · 2024-01-19
- Angel Investing: Syndicates, Belief Capital, Investment Pre-Mortems - Trends.vcDru Riley · trends.vc · ☁️ Opportunities · 2020-06-08
- Lead Generation: Strategies, Lead Generators, Expected ReturnsEddie Lobanovskiy · trends.vc · ☁️ Opportunities · 2020-08-27
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected