a single source, nothing corroborates it
Sell it first and build only if the money arrives
Announce the product and take orders while it does not exist, then treat the incoming payments as the decision about whether to build. Nothing else separates people who said they would buy from people who did.
The method
- 01
Announce and sell the product before it exists, and only build it if the money arrives.
What it returned
- 20
Welsh announced the swipe file on 20 July 2021, took $7,500 against the $5,000 he had set as his validation bar, and only then assembled it, delivering on 4 August.
Sources
- I Spent $40.93 and 10 Minutes to Generate $7,500 in SalesJustin Welsh · justinwelsh.me · Step 3: Wait to see if people buy · 2022-11-12
the second source
Three plays a week, for the phase you are in
No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.
More in social
- Concentrate on one platform until it works11 unconnected · contested
- Gather the audience before there is a product6 unconnected · contested
- Fire the launch into the audience you already have6 unconnected · contested
- Post the numbers, not the commentary5 unconnected · contested
- Republish the winners with a new hook5 unconnected
- Cut one long piece into weeks of social posts5 unconnected