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independence4 unconnected · 3 more authors in those circles
applies to

b2b, no audience needed

confidence

high

evidence

7 claims · 7 articles · 4 receipts

window

2013-12-07 → 2023-12-19

4 builders who never spoke to each other

Answer every question a customer has asked you

Take the questions that actually arrive, in sales calls, in support, in direct messages, and give each one its own page until the site is the reference work for the category. A pool company near collapse scrapped a quarter-million-dollar marketing budget, wrote seven hundred articles instead, and reached three hundred thousand visitors a month. Include the single fear that stops people leaving the incumbent.

The method

  1. 01

    Answer every question a customer has ever asked you, one article at a time, until your site is the reference work for the category.

  2. 02

    Publish one to four posts a month answering the questions buyers in your field actually have - the mistakes people make, what to look for when choosing a provider.

  3. 03

    Publishing instructions for solving the exact problem you get hired for outperforms networking, because people research a fix before deciding to pay someone to handle it and hire the person whose instructions they found.

  4. 04

    Publish consistently on the problems your market is searching for so buyers find you rather than the reverse.

  5. 05

    Publish content targeted at search terms your buyers use, so the freelance business acquires clients without bidding for them.

What it returned

  • 2008

    Near collapse after the 2008 recession, River Pools scrapped a $250k marketing budget and wrote 700 articles instead, ending up with 300k visitors a month and a rescued business.

  • $5,000

    Over a year of publishing meant a prospect's technology lead found BrightIdeas.co while searching for a fix to their marketing problems, ending in a $5,000 first payment

  • Justin cites the 37signals principle that people trust the people who teach them.

  • Networking did not work for him; writing educational content on his area of expertise did.

Sources

the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

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More in seo

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the second source

Three plays a week, for the phase you are in

No roundup of links, no news. Three tactics more than one builder arrived at separately, with the numbers each one returned and the disagreements left in.

963 corroborated plays to draw from · 3 a week

One email a week. Unsubscribe in one click, and the address is used for this and nothing else.